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Behavioural Insights Unit

Over the past several years, it has become clear that using insights from behavioural economics and psychology to gently ‘nudge’ people towards better choices often improves outcomes for themselves and their societies. Governments around the world have been quick to capitalise on these learnings, creating behavioural insights units to improve service delivery as well as foster healthier and happier populations.

Qatari ladies

The Middle East has not benefited from this new approach – until now. 

The Supreme Committee for Delivery & Legacy (SC) has created the region’s first behavioural insights initiative. This ‘nudge unit’ will lead policy experimentation with a view to creating a better future for Qatar and the region, in line with the goals of the Qatar National Vision 2030.              

Kids with football coach
Qatari man with desert trees

The unit is already very active, and has a number of experiments under way in policy areas including education, workers’ welfare, environmental sustainability and healthy lifestyles. 

Nudging has a bright future in Qatar and the region. To harness some of the tremendous energy around this fusion of behavioural economics and psychology, the unit will launch the region’s first annual behavioural insights conference this year. Scheduled for 23 and 24 April 2017 in Doha, the conference will bring together individuals from government, academia and non-governmental organisations who are at the forefront of this dynamic movement.

Doha West Bay, Qatar