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Community Outreach

The Supreme Committee for Delivery & Legacy (SC) is conducting community outreach work to make people aware of the many economic, sustainability, political, social and even health benefits the 2022 FIFA World Cup Qatar™ will bring.

To achieve a truly worthwhile legacy though, our planning for the tournament has to be relevant to those who will reap its rewards.

This is where you come in.

We need your views, ideas and concerns about the tournament and its legacy. So we hold meetings with local community groups, and roadshows to inform people of the progress that the SC is making. We even offer leadership training so that people can better represent their communities.

For news of our latest community outreach projects, follow Road to 2022 on Twitter or Instagram. We also have a Facebook page for you to check out!

Giving a voice to youth

We are particularly eager to hear from young people, as they have the biggest stake in our long-term legacy and the most lasting influence on Qatar’s future. When we put out a call for young people to form our advisory Youth Panel, the response was overwhelming.

The 35-member panel is largely self-directed, setting their own agenda each month. Equipped with inquisitive minds and exclusive access to architects, engineers and other experts making preparations for the 2022 FIFA World Cup™, they hold discussions and visit stadiums. 

The resulting questions they pose to us and the ideas they contribute are vital to our forward planning.

Taking the FIFA World Cup™ to the people

To give people living in Qatar a taste of the tournament to come, and what it means for them, the SC delivered a five-stop roadshow.

These interactive, family-oriented events included games, giveaways and skills demonstrations, as well as information about our stadiums.

They were also a chance for us to ask local people for their thoughts on the 2022 FIFA World Cup™ and how we can make it as inclusive an event as possible.

Staying in touch with communities

To formalise and reinforce our relationships with local groups, the SC has signed agreements with 27 community associations in Qatar. 

We regularly hold meetings to update them on progress and arrange site visits so that people can speak to the teams delivering stadiums and infrastructure in their neighbourhood. 

Local groups also help us to decide where to hold our other community engagement events, which include arts and sport sessions.

International Ambassador Programme

The International Ambassador programme launched in October 2015 with a monthly newsletter sent to over 1,400 Qatari students in the UK. It provides key messages, facts and figures, and engagement opportunities for Qatari students, encouraging them to deliver their own sports and community initiatives inspired by the 2022 FIFA World Cup Qatar™. 

The UK has the highest number of Qatari students studying abroad, making students there important ambassadors for the country. The Community Engagement team travelled to the UK in April 2016 for a series of workshops with Qatari student unions. These workshops equipped the students with detailed, up-to-date information, empowering them to respond meaningfully to perceptions surrounding 2022 FIFA World Cup Qatar™ preparations. The visit sparked a real determination among participants to use their newly acquired knowledge to promote the tournament in their educational institutions.

More than 400 students attended the workshops in Oxford, Cardiff, Liverpool and Huddersfield.

Developing local leaders

We want to support community leaders in the vital work that they do, so we arranged a training workshop, delivered by Josoor Institute, for 30 of them.

The workshop taught the community leaders coaching skills and how to get the best from their qualities, and was hosted by an expert business psychologist who had previously worked on the London 2012 Summer Olympics.


Find out more about our community engagement: Main page | Sports photography | Community grant scheme | Art & culture | Volunteering | Education & sport

Discover more opportunities: Challenge 22 | Generation Amazing | Workers' Welfare | Josoor Institute | Careers | Procurement