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Generation Amazing

The Supreme Committee for Delivery & Legacy (SC) uses the power of football to inspire and accelerate development – not just in Qatar, but far beyond its shores. The SC’s Generation Amazing programme plays a major role in this, giving workers, schoolchildren and vulnerable people the skills and means to effect social change in their communities.

Since its founding in 2010, Generation Amazing has been driven by the belief that change works best when people lead it themselves. The programme empowers people to create united, healthy and sustainable societies through its three primary initiatives: Inclusive Generation, Healthy Generation and Green Generation.

Green Generation

We take a message of sustainability into schools in Qatar, teaching the next generation not only about environmental problems and their solutions, but also that caring for the Earth is their responsibility. As with our Healthy Generation workshops, we plan to expand the reach of this sustainability message to children all over the Gulf region.

Read more about our Green Generation.

Healthy Generation

Generation Amazing is tackling the issue of unhealthy lifestyles in the Middle East head on. Our school workshops ensure that children in Qatar grow up appreciating the importance of regular exercise and a balanced diet. These workshops use football-based activities to keep lessons memorable and children interested, and will spread to other Gulf countries in the near future.

Read more about our Healthy Generation.

Inclusive Generation

To promote a truly inclusive society in Qatar, Generation Amazing delivers workshops which use football training exercises to foster a culture of inclusivity. Schoolchildren, and the migrant workers helping to build Qatar’s future, are taught the importance of self-respect, mutual respect and tolerance. We also run workshops in developing countries, helping to spread the message of inclusion and giving vulnerable individuals the skills they need to improve their situation.

Read more about our Inclusive Generation.

The legacy so far

Generation Amazing has found a way to promote healthy lifestyles, develop global football and bring communities together with a single act – by building football pitches. So far, Generation Amazing has created pitches in Nepal, Pakistan, Jordan, Syria and Lebanon, contributing to development in both the Middle East and the homelands of many of the workers delivering stadiums for the 2022 FIFA World Cup™. This is the SC’s way of giving back to the communities helping us to deliver the tournament.

Some of those same nations have also benefited from our youth ambassadors initiative, which empowers local young people to make valuable contributions to their own societies. Youth ambassadors receive training in disciplines such as communication, respect, tolerance, gender equality,  team-building and decision-making, enabling them to enact positive change in the communities around them.

By the time of the 2022 FIFA World Cup™, Generation Amazing is forecast to have created over 100 youth ambassadors and benefited countless others.


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