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Qatar Behavioural Insights Unit

Governments around the world have found that using insights from behavioural economics and psychology to gently ‘nudge’ people towards better choices can improve outcomes for themselves and their societies.

The concept of creating behavioural insights units is increasingly being used to improve service delivery, as well as to foster healthier and happier communities. The Middle East has not benefited from this new approach – until now. 

Qatari ladies

About QBIU

The Supreme Committee for Delivery & Legacy (SC) has created the region’s first behavioural insights initiative – the Qatar Behavioural Insights Unit (QBIU).

This unit will lead policy experimentation, contributing to policies that will steer Qatar and the region towards a better future, in line with the goals of the Qatar National Vision 2030.

The QBIU is already active, and has a number of experiments under way in policy areas including education, workers’ welfare, environmental sustainability and healthy lifestyles.