With vast experience and glittering international careers, our ambassadors come from all around the world. They all share one common goal: harnessing the power of football to create positive social change in Qatar, across the region and around the globe.

We carefully select each of our ambassadors, based upon their natural ability to inform and engage football fans and communities far and wide.

Each ambassador plays a unique role in communicating our vision for the FIFA World Cup Qatar 2022™ and its legacy programmes.

They embrace the opportunity to bring east and west together by showcasing the beauty of Qatar and the Arab world, the warmth of our people, the richness of our cultural heritage and our abundant hospitality.


Former Brazil captain and two-time FIFA World Cup™ winner Cafu lifted more than 20 trophies in a career spanning 18 years. The ex-Roma and AC Milan star also remains the record cap holder for his country, making 148 international appearances, and the only Brazilian player to have played in three consecutive editions of the FIFA World Cup™.

As an ambassador for Qatar 2022, he works closely with Josoor Institute, a centre of excellence for the sports and events industries in the Middle East. He passes on his vast experience in sport to the next generation of sports and events professionals, fuelling the rapid growth of these sectors in the region.

'Football is one of the biggest tools for social inclusion in the world. The football pitch brings people from different cultures together. It connects people that speak different languages; they meet on the pitch, greet each other and laugh together. I believe the legacy Qatar's World Cup will leave is not only for its own nation but also for people across the globe.'

Education through sport is a subject close to the footballer’s heart. Cafu has already made a mark in Jardim Irene, where he grew up. He has long played an active role in providing education and vocational training in the community. His commitment to giving the next generation the opportunities to succeed, on and off the pitch, makes him an ideal role model and SC Ambassador. 

Xavi Hernández

Ex- FC Barcelona captain Xavi Hernández has won more than 30 major honours throughout his illustrious career – including the biggest prize of all, the FIFA World Cup™. The legendary midfielder joined QNB Stars League side Al Sadd in 2015, where he collected the league title in 2019.

He's keenly involved in Generation Amazing – our football for development programme - which uses football to educate and inspire young people, enabling them to make long-lasting social changes in their communities. In 2016, Xavi's first act as an ambassador was to promote football for girls at a pitch in Al Baqa'a refugee camp in Jordan.

'The SC is determined to leave a lasting legacy, long after the 2022 World Cup is over. I love helping them deliver real change. It's easy to believe in the legacy projects when you see for yourself all the good they're doing.' 

Samuel Eto'o

Former Cameroon international and four-time African Player of the Year Samuel Eto'o is one of the most decorated players in world football. He has three UEFA Champions League winners’ medals and won four league titles while playing for FC Barcelona and Inter Milan. Having appeared at four FIFA World Cup™ tournaments, he is now playing for Qatar SC.

In his role as an ambassador, he will work closely with our Workers' Welfare team, supporting their mission to ensure all workers on Qatar 2022 projects are treated with respect and dignity. Our workers' welfare efforts also set a benchmark for standards around the world, adding to the far-reaching legacy of the tournament.  

'Qatar is building something really special, a tournament that players and fans will remember forever. The World Cup is the biggest competition in football and I think that for the players who have had the chance to play in it, there is nothing more beautiful.' 

Away from football, he is making a significant social impact with the Samuel Eto'o Foundation. The foundation builds football academies across Africa, providing young people access to sporting facilities, education and healthcare. Eto'o is also a UN Children's Goodwill Ambassador.

Mohammed Saadon Al Kuwari

Mohammed Saadon Al Kuwari is a respected sports journalist and presenter with beIN SPORTS. Known to millions across the Middle East and North Africa, he's a former professional tennis player on the ATP Tour and a Qatar Davis Cup representative.

He connects us to Qatar's communities and is a champion of the SC's community engagement initiatives – which place people at the centre of everything we do. He understands how the power of sport can affect positive social change and he embodies our vision of the FIFA World Cup Qatar 2022™ being a tournament for the whole region.

'Like every Qatari national, I remember exactly where I was when we won the right to host the World Cup. To stand here today as an official member of the team, working to ensure the enormous legacy potential of the tournament is realised, is a great responsibility – and a great honour.'