We live in an increasingly connected world. Mobiles, tablets, computers and cloud services make it possible to collaborate with people across the globe. Devices and machines that weren’t historically connected to the internet, such as buildings, vehicles and consumer products, can now communicate data and be controlled remotely by users, transforming the way we work, live and play. This connection between the physical and digital worlds is referred to as the ‘internet of things’.

The challenge

The 2022 FIFA World Cup Qatar™ will be the most connected in history. We asked entrants to identify ways in which the internet of things can provide innovative services, creating a more accessible, safer and better tournament experience for all.

Focus areas

Journey planning and navigation
Millions of people will arrive in Qatar in 2022. Many will be visiting the Middle East for the first time. There will be a need for real-time information about traffic, public transport, taxis, hotels, restaurants, car parks, toilets, and venue entrances and exits. This will require new applications using available data to support accessibility within Qatar and new features that add value to existing applications.

Crowd control
Effective management and control of crowds will require predictive capabilities to ensure the safety, comfort and security of visitors.

Virtual queues
No-one likes to wait in line. Applicants were encouraged to consider technological or managerial solutions to avoid long queues and / or create additional services which could transform time spent waiting into meaningful and exciting experiences for visitors.

Sport as entertainment
We are at the dawn of a new era in fan experiences, both at home and in the stadium. Fans will be able to gain insights and experience matches in entirely new ways.

Sport and health
The internet of things will create new opportunities to improve the health of athletes and the general public, in ways including but not limited to:
• Access to sports: using data to cater to recreational athletes, help people begin and sustain routines and / or cater to athletes with disabilities.
• Performance analytics: providing better actionable insights into the performance of athletes and casual exercisers using wearable sensors, behavioural analytics or other data gathering and processing techniques.


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